Internet Law & Compliance
Tradition meets innovation.
The internet has revolutionized the speed in which we communicate and conduct business. The current laws, as they existed today, have been distilled through many years of evolution. The current legal system is constantly trying to play catch up with the fast paced world of the internet, and this has led many businesses to flourish in what can only be described as grey areas of the law. The era of a free internet frontier is coming to an end as the Federal Trade Commission (FTC) has made it clear that they intend to regulate the internet as they have traditional media for years.
What does this all mean? Essentially the cost of doing business has gone up, and unless your online media business is making plans to comply with the new FTC rules and regulations it could be fined up to $10,000.00 per violation (this could include each individual CPA sale, email, or consumer contact). Furthermore, all your business and personal business accounts can be subject to forfeiture and seizure pending the investigation and trial; putting you out of business.
Therefore, RISK is a word that best describes the current online media climate. The FTC has recently revised their guides for Section 5 of the FTC Act (15 U.S.C. 45) to the use of endorsements and testimonials in advertising which have not been amended since 1980.
Conde and Cohen has represented affiliates, affiliate networks, publishers, advertisers, data managers, list owners, e-mailers, led gen companies, programmers, web designers, and other technology clients, in a variety of verticals, such as education and finance, as well as in the continuity marketing space.
Conde and Cohen can review your creatives, landing pages, privacy policies, and checkout processes to make sure that your company is compliant with the FTC Act. Together we can formulate an efficient compliant process that will not sacrifice conversions or profitability.
We offer general counsel services affording us the opportunity to become a part of your team, thus reducing liability and collections. We will review all aspects of your online media business including your corporate governance, B2B contracts and Standard Terms and Conditions; insuring that your business is built on a solid foundation.